The Impact Of Media On Social Media - Free Essay Example

Sample details Pages: 7 Words: 2242 Downloads: 1 Date added: 2019/04/05 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? Many years ago I broke my foot. When the hospital sent me home, they provided me with a crutch that I had to use in order to get around. It was the most frustrating experience trying to hobble around everywhere navigating with this tool that was supposed to be helpful but really seemed more like a huge hindrance. Don’t waste time! Our writers will create an original "The Impact Of Media On Social Media" essay for you Create order In many ways, modern technology is like that crutch, provided to us and meant as a helpful tool, but with some negative consequences. As this new extension of ourselves, smartphones and computers have become a social crutch, this thing we can not seem to go anywhere without, but hindering us as we struggle to interact and relate to each other. Many people see social media as helping them be more social but instead, it seems to actually be preventing us from making meaningful connections. There are numerous ways in which people disconnect due to social media and technology use, and it has a dramatic effect on our ability to be social. In this modern world of constant digital connection, we are more disconnected than ever. The proliferation of social media has diminished peoples social skills, impacted the ability to feel empathy, and is causing mental health issues. Social media can impact our social skills in several ways. One problem is that social media encourages people to form and cherish artificial bonds in place of actual friendships. Sociologist Maryanne Gaitho indicates in her article What Is the Real Impact of Social Media? that the term friend as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk and have an intimate bond by interacting face to face. In other words, when people do spend time together, they are just staring at their smartphones and missing out on true social moments. This is preventing real connections with one another. People have become less interested in meeting others in person and more fixated on their phones and affects our ability to have a deep and meaningful conversation. As such, we can see how social media is significantly impacting our communication skills. The extensive use of social media platforms can also cause the loss o f language. As discussed by Allison Graham in her TEDxTalk, How Social Media Makes Us Unsocial, messaging and texting has become our primary means of communication, and people often use shortened versions of words in order to type and deliver their messages as quickly as possible. Ms. Graham explains, In texting things like OMG, WTF, LOL people are unconsciously losing the nuance of words, and with it the ability to be fully communicative and be interactive in conversation. Simply put, people need to engage in authentic communication in order to truly connect. According to Susan Tardanico, CEO of the Authentic Leadership Alliance, a leadership and communications consultancy, in her article Is Social Media Sabotaging Real Communication?, Studies show that only 7% of communication is based on the written or verbal word, with a whopping 93% based on nonverbal body language. In other words, it is only when we can hear a tone of voice or look into someones eyes that we are really able to know how someone is truly feeling and forge connections. There are many ways that we can correct the decline of social and communication skills, and the impact it has on our relationships. One very helpful way can be through practicing mindfulness. As discussed by authors Daphne Davis and Jeffrey Hayes in the APA Journal of Psychotherapy article entitled What Are the Benefits of Mindfulness? A Practice Review of Psychotherapy-Related Research, in being more mindful, we are m ore aware of the world around us and how we interact with others. Basically, being mindful gives us the skill to recognize when we are allowing ourselves to be distracted and not living in the moment. Creating a gratitude journal can also be a good way in developing mindfulness. This helps us recognize moments and people we appreciate, which in turn can inspire us to initiate more meaningful interactions as well. In the Journal of Personality and Social Psychologys article Counting Blessings Versus Burdens: An Experimental Investigation of Gratitude and Subjective Well-being in Daily Life, authors Emmons and McCullough discuss that experiences and expressions of gratitude have been treated as both basic and desirable aspects of human personality and social lifeand deeper, more satisfying personal relationships. We can also strive to take time away from our phones and develop hobbies and activities which involve spending time with people and cultivating closer relationships. Finally, and most importantly, turn off your phone at certain times of the day. When you are in a meeting, at the gym, or having dinner, use that time to engage and interact with people. By putting the phone away when at restaurants, you are sending the message that you are there to listen and to be heard, developing deeper bonds with friends and family. You can also create sacred spaces in your home that are device-free, and when you have visitors make these locations a place for conversation instead. Another major negative effect Social Media can have on people is the way it impacts empathy. People tend to disconnect/detach from emotions when they are provided with too much information. In a TedTalk by Jacquelyn Quinones, an expert in technological communication, she discusses the issue of how technology detrimentally impacts empathy in people. She states that a 2011 survey showed that 3 out of 4 college students are 50% less empathetic today than they were 30 years ago, linking this decline of empathy to around 2001, it is correlated with the period of the creation and usage of social media. With the increase of technology use fueled by the rise of Social Media in our lives, there is a digital information overload resulting in the phenomena of screen disconnect. In other words, people become statistically numb as the overload of images and information freezes their emotions and blocks the ability to feel empathy. Psychology Today author Tim Elmore explains in an article titled How Our Screens Diminish Our Empathy, Screens separate us from real pain. We watch murders and robberies on TVsee criticism take place on Twitterwatch catastrophic fails on Youtube. Somehow, seeing so many tragedies numbs us to the reality of the pain. The screen distances usour mind doesnt know the difference between a real experience and an imagined one. Its like a show. Basically, this lack of empathy divides us by shutting us off from emotions, causing what is referred to as an empathy gap. Social Media drives and perpetuates this empathy gap and the outcome can result in cyberbullying. The stu dy featured in the Journal of Personality and Social Psychology, Empathy Gaps for Social Pain: Why People Underestimate the Pain of Social Suffering suggests that people have difficulty appreciating the full severity of social suffering unless they themselves experience it. The findings show that an understanding of this empathy gap, especially in the case of bullying, is crucial because it has implications for how outsiders react to socially distressing events and the degree of punitive measures that are taken in support of victims (Nordgren et al). Simply put, because empathy is dulled through overstimulation, people are losing the ability to truly empathize with the suffering of others. This is especially prevalent in cyberbullying. Michael Hamm, a researcher from the University of Alberta conducted a study that showed the effects of social media on bullying. It concluded 23 percent of teens report being targeted and 15 percent said they had bullied someone on social media. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations, and blackmail others. In other words, the empathy gap has an extreme effect on the increase of cyberbullying and those doing the bullying do not comprehend the damage they are inflicting on someone elses mental health. Furthermore, outsiders are also lacking the ability to relate to the victims of these instances because of their empathy gap. It is possible to shift our use of social media in order to help everyone become more empathetic through self- awareness. The following are some ways to minimize screen disconnect and combat the empathy gap and cyberbullying. According to Nordgren et al: improved counseling for bullied students or simulating self-induced mild states of social pain to heighten understanding of others pain could help fix the gap as a means to correct distorted judgments of social painOur perception of social pain matters as much as our understanding of physical pain. Not only do estimates of social pain govern how we empathize with socially traumatic events, but they guide our approach to how well we advocate on a victims behalf. One example of this would be involving schools and having young students participate in role-reversal workshops to experience bullying and teach empathy. Additionally, a way to address the issue of diminishing screen disconnect, is being aware of avoiding or blocking sites that are too intense or traumatic. One should take caution in the viewing too many videos that highlight real violence for fun. We also need to be conscious of how much time we are spending on social media, being aware that it can prevent us from having meaningful connections, and affects our ability to truly connect and feel empathy for others. German philosopher Arthur Schopenhauer once wrote about the high importance of the art of not reading. He spoke on how excessive reading could lead clever minds to become the playground of others thoughts. With so much to read, he feared that people would read themselves stupid. How poignant his thoughts are now in this modern age, where we deal with a similar issue due to social media. Instead of a sabbatical from reading books, we need one from screens and reading too much social media, breeding disconnection our own thoug hts and feelings and those of others. In the modern era and proliferation of social media, we need to remember to check in with our emotions and be aware of our actions and reactions to what we are viewing. It is within our power to combat the empathy gap and screen disconnect through self-awareness. Probably the most important issue to address regarding the effect social media is its effect on the increase in mental health issues. Researchers have shown that high social media correlates to depression, anxiety, and stress. In her article Health officials: Social Media Affects Students Mental Health, Karenna Meredith interviewed clinical psychologist Stephen Thayer and Utah-based licensed social worker Clair Mellenthin who both agree that social media can affect the mental health of young adults. Thayer said when it comes to social media the poison is in the dosage. When we stay in our private, online, social worlds we miss out on the social crucible of face-to-face interaction that forges emotional resilience and character. Pandering for likes on Facebook or Instagram does little more than feed an addiction to validation. Additionally, according to Mellenthin, This perceived validation can manifest itself in a certain number of likes or feedback a person receives on a post, which has a direct correlation to a persons level of anxiety or depression. In doing so, we are allowing others to attribute value to our self-concept. Social media is also changing our sense of identity as people try to up their se lf-worth in relation to what others think about us through our posts. Furthermore, according to social media expert Bailey Parnell, in her Tedx Talk, another detrimental stressor is exposure to what can be called The Highlight-Reel everyones best and brightest moments posted on social media. This can cause people to struggle with insecurity because of comparing their behind-the-scenes lives with everyone elses best moments, leading people to feel their lives are inferior. There is also a third stressor known as FOMO (the fear of missing out). This is a real social anxiety when one feels they may be missing a potential connection, event, or opportunity. The need to engage in social media eventually becomes an addiction, not unlike substance abuse. People get dopamine spikes attention through social currency and start to need and crave it. Then when it falls short of expectations, it leads to higher levels of anxiety, depression. In ways of improving social medias effect on mental health, the same simple solution can be used; to simply give yourself perm ission to check and putting the phone down, Mellenthin said. Another suggestion is to only post things you truly care about and that are important to you; and not things that you are seeking out approval or attention from other people. If you feel you are experiencing these negative symptoms from social media use, you can work to create a better online experience for yourself. One way is to unfollow brands, celebrities, or friends from your timeline that you find are making you feel bad. Another key thing to remember is to model good behavior online just as you would offline. Lastly, be mindful and take breaks from too much internet use. Although social media has had had an effect on peoples social skills, empathy, and mental health, it does not have to continue to be the case. Social media does not have to be detrimental. It can cheer you up, make you laugh, inspire positive social change and actions, and connect people. We just have to be mindful of how much control we give it over our daily lives.

Title Free Essays

———————– Fact File: CERAMICS Find out: 1. What is a ceramic material? Ceramic materials are inorganic, non-metallic materials made from compounds of a metal and a non metal. 2. We will write a custom essay sample on Title or any similar topic only for you Order Now The names of four types of ceramic †¢ Structural †¢ Refractories †¢ White ware ceramic †¢ Technical ceramic 3. Give examples of each of these types of ceramic Examples of structural ceramics are: bricks, pipes and roof tiles Example of Refractories ceramics: gas fire radiant’s, steel and glass making crucibles. Example of white ware ceramic: tableware, cookware, wall tiles, pottery products and sanitary ware. Example of Technical ceramic: gas burner nozzles, ballistic protection, nuclear fuel uranium oxide pellets, biomedical implants, coatings of jet engine and turbine blades. Properties List 5 properties of ceramic materials. For each property, write a sentence to explain what the word means. http://depts. washington. edu/matseed/mse_resources/Webpage/Ceramics/ceramicproperty. htm †¢ Hard: not easily broken, bent, or pierced. †¢ Wear-resistant: it wont ware away easily if you keep it for along time †¢ Brittle: it can break easily if it drops on the floor. Thermal insulators: it keeps heat in and the cold out. Ceramics – Porcelain and False Teeth! 1. What is porcelain? What are its properties and uses? Porcelain is a ceramic material made by heating raw materials, normally including clay in the form of kaolin, in a kiln to temperatures between 1,200  Ã‚ °C Properties are low permeability and elasticity, strong , hardness, toughness, whiteness and thermal shock. 2. What happened to porcelain production in the 1950s and 1960s? (aluminous porcelains) The UK Ran out of Porcelain to make all different products. . How porcelain has been used to make false teeth? It is used to make a tooth shaped model with porcelain and the dentist screws it on. Also, they used to get layer of porcelain and put it on the teeth. [pic] Crystalline and Non-crystalline ceramics (Types of ceramic materials) What are crystalline ceramics? Give some examples? Crystalline ceramic materials are not amenable to a great range of processing What are non-crystalline ceramics? Give some examples? No- crystalline ceramics, being glasses, tend to be formed from melts. How to cite Title, Essay examples Title Free Essays Training Effectiveness in the organization A study on Credit Appraisal for Car loan financing in the finance companies. A study on Consumer buying behavior towards two wheeler bikes. A study on Effectiveness of Performance Management system among the employees A study on Effectiveness of Quality Initiatives among the employees. 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Describe a scenario in which you would use this type of application. / Scanning all domains within the local domain. We will write a custom essay sample on Title or any similar topic only for you Order Now / If I was a financial accountant, I would use this to see what my employees are accessing and who is doing what on the company internet. I would like to find out who is compromising their privileges and accessing inappropriate sites. 2. What is the relationship between risks, threats and vulnerabilities as it pertains to Information Systems Security throughout the seven domains of a typical IT infrastructure? / They all affect security and integrity of a network domain local. 3. Which application is used in step #2 in the hacking process to perform a vulnerability assessment scan? / Nessus 4. Before you conduct an ethical hacking process or penetration test in a live production network, what must you do prior to performing the reconnaissance and probing and scanning procedures? Perform an IP host discovery and port intense scan 5. What is a CVE listing? Who hosts and who sponsors the CVE database listing website? / A system that provides a record for publicly know ISS vulnerability / The public 6. Can ZenMap GUI detect what operating systems are present on IP servers and Workstations? What would that option look like in the command line if running a scan on 172. 30. 0. 10? / Yes / It would be the green text in the c ommand line . If you have scanned a live host and detected that it is running Windows XP workstation OS, how would you use this information for performing a Nessus Vulnerability assessment scan? / You need to select Windows Credentials in the drop down menu next to credential type. 8. Once vulnerability is identified by Nessus, where can you check for more information regarding the identified vulnerability, exploits, and the risk mitigation†¦ How to cite Title, Essay examples

The Parts and Structure of the Academic Essay free essay sample

If you do not have an answer, it is going to be very difficult to write the essay. Once you have decided on a thesis, you then need to set about convincing your reader that your answer is correct or at least feasible. You will need an argument for this. Arguments need support. You will need to use the appropriate evidence, examples, facts, illustrations, research, etc. To support each step (claim) of your argument. . 2 Argument a. Introduction The only way you can convince your reader that your thesis is correct is to support it with an argument that is valid and that has evidence for the premises you put forward.If you dont have at least some idea of how to argue for a thesis, you probably dont really understand what the thesis is. Your argument defines the structure of your paper so that if you have a clear argument you already have a good essay plan and clear style should follow relatively easily. We will write a custom essay sample on The Parts and Structure of the Academic Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page B. Putting the essay argument together You need to put your argument together before you do any writing. Base it on what you know and the information you have at hand. If you get any more information or have second thoughts, change or modify the argument.Make sure you have an argument you are happy with. When writing an argument, you already know what you want your conclusion to be: your thesis. The question is where to start, Your argument needs to start with an opening claim, which should be both general and readily acceptable by the reader. From this first general claim, you move, step-by-step, adding new claims that are true and are connected to the ones before, until you reach the inclusion. It takes practice to learn to write good arguments. You cannot expect to come up with a good argument the first time.Practice putting together simple arguments until you master the process, and then follow the same procedure for your essay arguments. 3. 3 Support All logical arguments consist of premises leading to a conclusion. Essay arguments are a little different in that they consist of claims leading to a final claim, which is your answer to the essay question, your thesis. You need evidence for your claims so they will not be taken as unfounded. Dont just aka assertions without backing them up; if you present the evidence that led you to form your point of view, then your reader will not be as quick to dismiss your interpretation.The type of evidence required (statistical data, graphs, empirical data, paraphrased textual evidence, quotations, analogies, anecdotes, etc. ) is determined by your thesis and the claims you present. Make sure you know the difference between good and poor support. All evidence must include source notes! Make sure that you know the difference between evidence and the argument, and that it is evident in your essay. A impelling discussion of your thesis does not constitute evidence for it. Without strong evidence an essay turns into an opinion piece rather than a well-structured argument. Evidence is much more effective when you use it to support your argument, rather than just throwing it Into the essay without the proper connections to what you are trying to prove. 4. 0 BODY PARAGRAPHS 4. 1 Proper academic paragraphs The body paragraphs need to be in a clear and logical sequence. They also need to be well-written paragraphs that follow the guidelines for presenting ideas in order and for the parts, structure and patterns of academic arcographs. 4. 2 Body paragraphs present the argument for the thesis with the support The body paragraphs should contain the argument of the essay and the support. The argument will determine the order, the content, and the pattern Of the paragraphs. 4. 3 Follow your essay plan f you have a clear essay plan, it should be fairly easy to write the body paragraphs. The parts of the plan will tell you what the main idea of each body paragraph is, the pattern to follow, and what information to include. The plan below is based on the introductory paragraph above: Essay Argument Us port JUJU students finish high school when they are about 18 years old Who are they? How old are they? What do they study?Introductory Paragraph Some then enter university directly; others take a year or so off How do they enter directly? How do they take time Off? Why do they take time off? Students who take a year or so off get better results What are the results? Thesis statement: Taking a year off means students would enter university with more maturity and a greater sense of responsibility, would be clearer about what they want to study and therefore less likely to giv e up, and be ore able to deal with the different learning styles and expectations of university study.For these reasons it is a good idea; although, it should not be compulsory for all students. Reason 1 enter university with more maturity and a greater sense of responsibility Why? What is the advantage of this? Body paragraphs Reason 2 clearer about what they want to study and therefore less likely to give up Reason 3 more able to deal with the different learning styles and expectations of university study However, taking a year off should not be compulsory for all students Why not? 5. THE CONCLUDING PARAGRAPH 5. 1 .The concluding paragraph consists Of: (a) A summary of the main points, or (b) a conclusion that is a restatement of your thesis in different words, or (c) both, and (d) your opinion and/or final comments on the subject, based on the information you have provided. Be sure to introduce the concluding paragraph with a transition signal. (a) Summary of the main points: If your essay is not an argument, you could summaries the main points in the concluding paragraph. To do this, go back over the essay and highlight the main points, then restate them as a summary. ) Conclusion: If your essay is an argument, you will state the conclusion in the concluding paragraph. The conclusion should match the thesis statement. You could either restate the thesis and then briefly summaries the support or reasons given in the body, or you could summaries the main points first and then state the conclusion. Do not add any new information in the concluding paragraph. (c) Both a summary of the main points and a conclusion: Sometimes it is better to briefly restate your main points to remind your reader of your argument and then state your conclusion.Or, you could state your conclusion first and then briefly restate your main points. You will need to decide if this is better for the reader than just a summary or conclusion on its own. (d) Opinion and/or Final comments: This can be your opinions, suggestions, recommendations, proposals, etc. Since the concluding paragraph is the last opportunity to present opinions, you should write a strong, effective message that your reader will remember. 5. 2 Model concluding paragraph: Conclusion: Opinion: In conclusion, students (and universities) would benefit from a break after high school.Students would develop maturity and responsibility, they would be more likely to choose to study those subjects they enjoy and that lead to the type of career they want, and they would be more able to see the differences between studying at high school and at university and adapt. It is a good idea to have a years break, but it is probably not a good idea to make this compulsory. Some high school students are mature, they have a clear idea of what they enjoy studying and what career they would like. They are also able to adapt to the differences in learning styles and expectations. They would not be made to wait. However, for those high school students who have not reached maturity, or who are not sure of what they want to do, a year Off should be encouraged. 10 USEFUL STEPS TO WRITING THE ACADEMIC ESSAY STEP 1: RESEARCH Assuming youve been given a topic, or have narrowed it sufficiently down, your first task is to research this topic. To discover worthwhile insights, youll have to do some patient reading. When you conduct research, move from light to thorough resources to make sure youre moving in the right direction.Begin by doing searches on the Internet about your topic to familiarize ourselves with the basic issues; then move to more thorough research on the Academic Databases; finally, probe the depths of the issue by burying yourself in the library. Make sure that despite beginning on the Internet, you dont simply end there. An academic essay using only Internet sources puts you at a disadvantage for not utilizing better information from more academic sources. STEP 2: ANALYSIS As you research your topic, you will naturally be analyzing the arguments of different authors.In the academic world, authors must supply copious amounts of evidence and nuanced reasoning in order to persuade other scholars of their ideas. To enter the scholars arena, you will need to understand the principles of argument as well as come up with your own. An argument consists of two main components: a claim, and reasons for that claim. Neither a claim without reasons, nor reasons without a claim, is an argument. Only when one leverages particular reasons to make a claim from those reasons do we say that an argument is taking place. STEP 3: BRAINSTORMING Find an original idea Brainstorming is the art of thinking critically to discover original, hidden insights about a topic. Assuming youve done a fair amount of research, you would now have a solid base of concepts to play around with for an essay. The task is now to stand on the shoulders of the scholars youve read and find something original to say about the topic. It is not enough to regurgitate what they have said. You must go beyond them to propose an original idea.Your paper should expose some new idea or insight about the topic, not just be a collage of other scholars thoughts and research although you will definitely rely upon these scholars as you move toward your point. STEP 4: THESIS After researching, analyzing, and brainstorming you should have worthwhile insight to write about. Now its time to convert that worthwhile insight into a polished thesis statement, which will then guide and shape the rest of the essay. The thesis acts as the main claim of your essay, and typically appears near the end of the introduction.Unless you have a compelling reason to relocate the thesis from the traditional place, put it at the end of your introductory paragraph. Readers anticipate and read closely your thesis, and they Want to find a polished statement there. The thesis expresses in one concise sentence the point and purpose of your essay. The thesis must also be specific. Avoid broad, vague generalizations. Your thesis should include detail and specificity, offering the reader the why behind your reasoning. STEP 5: OUTLINE use an outline to plan Can you imagine a construction manager working on a skyscraper without a set of blueprints?No way! Similarly, writers construct essays using sets of blueprints or outlines to guide them in the writing process. Drawing up an outline allows you to think before you write. What use is there in writing the entire essay only to realize that, had you done a little more planning beforehand, you would have organized it in an entirely different way? What if you realize later, after free-writing the essay, that you should have omitted some paragraphs, restructured the progression of your logic, and used more examples and other evidence?The outline allows you to think beforehand what youre going to write so that when you do write it, if youve done your planning right, you wont have to do as much rewriting. You will still, of course, need to revise. Make yo ur points brief When you construct your outline, keep it brief. The titles, headings, and points in your outline should be about one line each. Keep each line under twelve words. If you cant compress your point into a one-liner, you probably dont have a clear grasp of what youre trying to say.Choose an appropriate arrangement Drawing up an outline allows you to see at a glance how each Of the paragraphs fits into the larger picture. When looking at your paragraphs from this perspective, you can easily shift around the order to see how reorganization might be better. Remember that each paragraph in the essay should support the position or argument of your paper. Some writers urge a climactic arrangement, one that works up to your strongest point, which is levered as a kind of grand finale. Another successful arrangement is the inductive argument, in which you build up the evidence first, and then draw conclusions. A problem-solution format involves presenting the problem first and then outlining the solution ? this works well for some topics because it is a soft version of the scientific method. Whatever your choice, choose an arrangement that presents a clear, logical argument. STEP 6: THE INTRODUCTION Get the readers attention The first goal in your introduction is to grab the readers attention. Wake him or her up and generate some interest about the topic. Dont tire your reader with long introductions that fail to get quickly to the point and issue.Begin with specifics and jump right into the problem or conflict you are addressing. When readers see a good conflict, they are likely to take an interest in it. To grab the readers attention, you might present an interesting fact a surprising piece of information an exciting quotation an intriguing paradox an explanation of an odd term a short narrative/anecdote (not fiction) a provocative question Introductions to avoid: Dictionary definitions of words your reader should know. Did you know? Or Have you ever wondered? Rhetorical questions This paper will be about In this paper I will prove Present your thesis The entire introduction should lead toward the presentation of your thesis, whereby you take a stand on the issue you are discussing. Deliver your thesis at the end of the introduction so that your reader knows what general position you will take in your essay. You dont need to spell out all the details of your thesis in the introduction, particularly if it would be bulky and unintelligible to the reader who lacks all the ensuing reference and context, UT you should give the reader a good idea of what your argument is.

The Marketing Environment of the Sony Playstation 3 Essay Example

The Marketing Environment of the Sony Playstation 3 Essay Example The Marketing Environment of the Sony Playstation 3 Paper The Marketing Environment of the Sony Playstation 3 Paper Essay Topic: The Birth Mark The PlayStation 3 is Sony Computer Entertainments new generation video game console, the third in the PlayStation series. It is the successor to the PlayStation and PlayStation 2 and competes primarily against Microsofts Xbox 360 and Nintendos Wii. The console was released on November 11, 2006, in Japan and on November 17, 2006, in the United States, Canada, Taiwan and Hong Kong. It is due to be released on March 23, 2007, in Europe, Australia and Singapore. It is available in two initial configurations, the 20 GB Basic model and the 60 GB Premium model. Very few products and services can satisfy all consumers in a market. Not all consumers want or are prepared to pay for the same things and their reasons for purchase can vary greatly. Therefore to effectively implement the marketing concept and successfully satisfy the needs of the consumers, different product and service offerings must be made to the diverse groups of customer that make up a typical market. The technique mentioned above is called market segmentation and is defined by Jobber as The identification of individuals or organisations with similar characteristics that have significant implications for the determination of marketing strategy. There are four benefits to be gained by successful segmentation which will be discussed in turn. The first being target market selection, which is a chosen segment of market that a company has decided to serve. As customers in the target market segment have similar characteristics, a single marketing mix strategy can be developed to match those requirements. Sony with their PS3 have decided to serve the young male market. This is evident through the products masculine, ultra modern design and sponsorship of major sporting events such as the UEFA Champions league 2006-2007. A tailored marketing mix is when marketers understand the requirements of a particular segment and devise specific marketing mix packages that meet the needs of their consumers. In this instance Sony have created a product with males in mind this is evident through the design and function of the PS3. The games are of a masculine nature such as fighting and sport and the product is advertised at sporting events and in male magazines such as FHM. Another benefit to be gained by successful segmentation is differentiation; this is when a company decides to target several market segments and develops separate marketing mixes for each It could be argued that Sony are trying to make the PS3 attractive to not only young males who are most likely to want to purchase it but also to others in the household with the amount of hi-tech features it offers. The last benefit of marketing segmentation is the use of swot analysis, it is crucial that the company to be able to do this effectively in order that new opportunities such as a gap in the market are noticed quickly, they are able to maintain and work on their strengths to ensure market dominance, be able to openly admit their weaknesses in order to improve them and identify and potential threats before it is too late. Sony may have used this type of marketing segmentation to identify the need for a new product. With its main competitor Nintendo working hard to gain market dominance through the release of the futuristic Nintendo Wii, It became apparent Sony has had to develop something new to wow consumers, as in the last five years there have not been a lot of major changes to the PlayStation product which has led to declining sales of the product which was once the strongest games console in the industry, which caused previous major competitor Sega with their Sega mega drive and Dreamcast consoles to stop producing completely. The marketing mix mentioned above consists of everything the firm can do to influence the demand for its product. The many possibilities gather into four groups of variables known as The four Ps: product, place, price and promotion. A product can be defined as anything which is capable of satisfying the needs of customers. The Sony PS3 as a core product satisfies the particular need of providing entertainment in the form of playing a game, this is the central benefit required by the consumer of the games console. As an augmented product as well as providing entertainment it is also a unique product. No other companies make the PlayStation 3 and there is also a large and varied selection of games available to play on the console. Extra features of the PS3 also include the ability to watch high definition movies through the inclusion of Blue-ray software as standard which is the latest in DVD technology, amazingly realistic gaming, backwards compatibility allowing PS1 and PS2 games to be played on the new console and online connectivity; these are the extra functional and/or emotional values that combine to form the brand. Branding is the process by which companies distinguish their product offerings from the competition. By developing a distinctive name, packaging and design a brand is created. Most brands are supported by logos and for the newest addition to the product line Sony have created a sleek contemporary logo clearly stating PS3 which is displayed across the console. Having a logo associated with the brand ensures recognition; this allows customers to develop associations with the brand and eases the purchasing decision. By choosing to carry on with tradition and name the new console the PlayStation, Sony have immediately caught the attention of all those who have bought/supplied their previous models. This is a good strategy to employ as Sony are continuing to build on what is already a reliable and respected brand considered a leader in its field. The next variables to be discussed are promotion and place. Sony has not made a lot of changes on how they plan to promote the new PlayStation model compared to previous ones. It is being made available in every gaming and electronic store and as with previous models it is available to pre-order. Not only does this guarantee the customer will get a console on the day of release, it also benefits the company by giving them an early indication of how many consoles will be required. Sony are also continuing to advertise on television and on billboards. One of their most successful advertisements could be those of the UEFA Champions League which were very noticeable around every stadium during football matches and would be viewed by millions and most certainly noticed by Sonys chosen target market of young males. For Sony, having the privilege of being associated with the prestigious UEFA brand will do wonders for the company and will be a major influence on those who view it if they believe the company sponsor their favourite football team. It also creates the impression that it is only the worlds best and most famous brands that advertise with one another. The final variable to be discussed is price. The Sony PlayStation 3 is very expensive priced at around  £500 pounds (Woolworths). For some market segments price is a key factor in store choice. Those stores that have greater buying power can afford to sell the product for cheaper. Woolworths are offering a choice of free game upon purchase of the PlayStation 3 in hope to gain the majority of sales. Sony has also decided to release two versions of the product; a basic and premium version. The premium version; is expected upon release, to be one hundred pounds more expensive due to triple the amount of hard drive space and the amount of technology Sony have incorporated into the one console. This marketing strategy is to give the consumers the choice whether to buy the console for the sole purpose of gaming or investing the premium console for the use a whole multimedia centre. Sony hope that tripling the memory for an extra  £100 will encourage the consumer to spend that little bit extra for such a vast difference in capacity. If a child wants this console for a birthday present their parents may be more likely to spend such a high amount of money on this product rather than another because of the amount of hi-tech features the product incorporates and the way Sony have cleverly marketed the product as not only a games console but also as a multimedia Centre that the whole family can use. Sony have also decided to only release the more expensive premium package first in the U.K. Sonys marketing strategy for the PS3 overall looks sound and seems as though it will be very successful in re-establishing the well loved PlayStation brand as the worlds favourite games console. However there are some changes I would recommend to ensure Sonys success. As was previously mentioned Sony plan to only release the premium package at first with no immediate plans to release the basic model thereafter. This could be a very dangerous strategy as it is already very expensive meaning it could wipe out a whole market by being unaffordable to a lot of people. Most people also already have the additional technology that is being offered with the PS3 such as DVD software and may not be willing to pay the extra unnecessarily when all they require is the gaming ability. The console should also have been released worldwide around the same time. As it was released in America and Japan last year customers may feel they are no longer receiving cutting edge technology, leading them to feel neglected by the brand and they may take their loyalty elsewhere. The price is also very high as you can buy a full high quality home computer system for around  £500 built to your requirements which is available now and may be more practical for the whole family. Sony should consider this and perhaps think about lowering their prices accordingly. Other than the above suggestions I feel that Sony have employed a successful marketing strategy and predict great success for them with their new extension to an already well loved and respected product line.

A Sample Instructional Essay (Process Analysis)

A Sample Instructional Essay (Process Analysis) The purpose of an instructional essay is to instruct the reader as to how to perform some action or task. Its an important  rhetorical form which students must learn.  How successful do you think the writer has been in converting a set of instructions into a process analysis essay? How to Break in a New Baseball Glove Breaking in a new baseball glove is a time-honored spring ritual for pros and amateurs alike. A few weeks before the start of the season, the stiff leather of the glove needs to be treated and shaped so that the fingers are flexible and the pocket is snug.To prepare your new glove, you will need a few basic items: two clean rags; four ounces of neatsfoot oil, mink oil, or shaving cream; a baseball or softball (depending on your game); and three feet of heavy string. Professional ballplayers may insist on a particular brand of oil or shaving cream, but in truth, the brand doesnt matter.Because the process can be messy, you should work outdoors, in the garage, or even in your bathroom. Do not attempt this procedure anywhere near the carpet in your living room.Using a clean rag, begin by gently applying a thin layer of oil or shaving cream to the external parts of the glove. Be careful not to overdo it: too much oil will damage the leather. After letting the glove dry overnight, take th e ball and pound it several times into the palm of the glove to form a pocket. Next, wedge the ball into the palm, wrap the string around the glove with the ball inside, and tie it tightly. Let the glove sit for at least three or four days, and then remove the string, wipe the glove with a clean rag, and head out to the ball field. The end result should be a glove that is flexible, though not floppy, with a pocket snug enough to hold a ball caught on the run in​ the deep center field. During the season, be sure to clean the glove regularly to keep the leather from cracking. And never, no matter what else you do, never leave your glove out in the rain. Comment Observe how the writer of this essay has guided us from one step to the next using these terms: Begin by . . .After . . .Next . . .And then . . . The writer has used these transitional expressions to direct us clearly from one step to the next. These signal words and phrases take the place of numbers when turning a set of instructions into a process analysis essay. Questions for Discussion What was the focus of this instructional essay? Did the author succeed?Did the author include all necessary steps in their instruction?How could the author have improved this essay?

Biofuel production from waste wood - (Product Life Cycle Assessment Coursework

Biofuel production from waste wood - (Product Life Cycle Assessment (PLCA)) - Coursework Example However, wood pellets have drawbacks including requirement for large storage facilities and continuous removal and control of ashes (Chen, 2009, p 2). It is indispensable to comprehend that use of wood pellets as a substitute energy source to fossil fuels remains essential in significant reduction of global warming effects and minimal emissions of green gases. The report aims at understanding the life cycle of wood pellets and its contribution to environmental degradations. In addition, the report provides an assessment of wood pellets life cycle in relation to its human effects. Besides, the fundamental objective of the report is to assist wood pellets producers in communicating with customers. Moreover, the producers would also ensure better environmental management. Life cycle assessment (LCA) relates to an environmental evaluation device that focuses on analyzing environmental impacts associated with use of a process or product within its entire duration or life. The inherent assessment remains achievable through creation of a systematic model that can carry out quantification of energy and materials consumption and calculation of released wastes and emissions (Manyele, 2007, p 142). Such computation of effects occurs of life cycle of the process or product from raw materials extraction, production, transportation, reuse and use phases, and consequent recycling stage. Therefore, there exist four significant steps in performing LCA including last step called interpretation, life cycle impact assessment, inventory analysis, and the first step being goal and scope definition. Assessment of wood pellets life cycle is domineering in quantifying and analyzing its global warming potentials in comparison to fossil fuels. Moreover, the assessment remai ns vital in communicating with customers that constantly uses fuels and more importantly to investigate impacts of the energy on the environment. The diagram below illustrates the

Parole Essay Example | Topics and Well Written Essays - 1750 words - 1

Parole - Essay Example However, there has been a consensus among the players within the criminal justice system that incarceration is not the most appropriate measure to all offenders. It is in the light of this consensus that parole and probation systems were developed in order to provide alternative and appropriate ways of addressing specific types of offenders (Welsh and Harris, 2008). These systems have had remarkable impacts within the criminal justice system; but they have also had some shortcomings as well. Particularly, parole has been regarded as an early release option that puts the public at unnecessary risk. On the other hand, there are those who argue that it allows the re-integration of offenders into the community and provides better prospects for rehabilitation (Broadhurst, 2001). This paper will seek to understand the parole system by discussing its pros and cons. In addition, it will discuss whether parole is currently over-utilized or under-utilized in Australia, or whether proper balanc e has been struck. Yoshimura (2000) defines parole as a process that involves conditionally releasing an offender from prison so that he or she can serve the remaining sentence in the community according to the sentences terms that the court would impose. Often, offenders released under parole serve the remaining sentence in the community under community corrections officer supervision. Parole is considered as a conditional release from the prison because the release of the offenders is based on certain conditions such as prisoners agreeing to obey specific restrictions imposed by the court. It should be noted that the parole release decisions basis vary across jurisdiction and time (Proctor, 1999). For example, parole can be offered as an entitlement to offenders after they have served a specified minimum imprisonment term. Similarly, parole can be used as a reward for offender’s good behavior. Nonetheless, the bottom line is that granting of release on parole is based on